What wins in your deals, plus what moves your buyers’ market. One standard for the whole team.
Start with three won deals. No integration needed.Built by people who onboarded, coached and led sales at
Built from your own won deals, plus the signals around your buyers. Not a generic course. Not just call recording.
See how it works →Buyers change faster every year, and AI speeds it up. New hires learn by trial and error. Coaching depends on which manager you get. The forecast is a hope. And what your best reps know lives in their heads, not in your playbook.
Karzone reads your won and lost deals, your call transcripts and your best reps, then adds what is happening around your buyers. It finds the few things that decide whether a deal is won, and turns them into your Success DNA.
The right approach at the wrong moment still loses. So does the right moment with the wrong approach.
Build onboarding from the deals your company actually wins, and show the business how fast new hires get ready.
Onboarding for L&D →See your Success DNA in a demo built around your sale.
Onboarding built from your won deals, so every week of training moves new hires closer to revenue.
Generate an onboarding path from your standard in minutes.New hires often need months before they can run a client call on their own. Courses are generic. Practice means role-play with a busy manager. “Ready” is a feeling, not a fact. And when the business asks what onboarding did for revenue, there is no clear answer.
Karzone turns what already happens in your sales team into a standard that everyone can learn, practise and be coached on.
You can start with three won deals.
“Karzone is a great fit for customer facing teams where consistency and behaviour really matter. This is incredibly valuable.”
Tom Houdmont · CTO, BOX UKUpload what you have. The more you add, the sharper your Success DNA.
Karzone reads every deal and call against 32 sales skills, 56 behaviours and 16 moments in a deal, mapped to MEDDIC, SPIN, Challenger, BANT and Sandler. Then it adds signals from outside your deals.
Every finding comes with evidence from your own deals.
Reword anything, add what is missing, and Karzone checks it against your data. Invite your best reps to add their calls so Karzone learns from them too.
Your Success DNA is the small set of skills, behaviours and buyer signals that show up in the deals you win and are missing from the deals you lose. It is specific to your company, your product and your buyers.
Built from your deals. No two companies get the same Success DNA.
“Karzone mirrors the framework we used at Google to build high performing teams. If I’d had it, I could have coached at scale.”
Loretta Ristic-Keogh · Former Google Senior Sales ManagerWhat your reps do and what your buyers say. Finding the real pain. Bringing in the decision maker. Agreeing the next step on the call. How won deals move, and where lost deals stall.
What is happening at the buyer when they buy. New funding. A new sales leader. Hiring. Changes in their market. How their decisions get made.
Why both matter: the right approach at the wrong moment still loses. So does the right moment with the wrong approach. Success DNA brings the two together.
Frameworks tell you what good looks like in general. Your Success DNA shows what good looks like in your sale, and keeps the framework you already use.
Your Success DNA becomes one standard for onboarding new hires, coaching the team, and soon forecasting.
Karzone is built in Malmö, Sweden, for sales teams that want to grow on their own data.
For twenty years I built and scaled sales teams at Google, Criteo and Marin Software. At Google I was in sales, and I led the onboarding, coaching and training for my product across EMEA. I broke sales records along the way, but what stayed with me was something else.
In every team I saw the same thing. A few people just knew how to win. The rest were working hard and guessing. Onboarding was slides and shadowing, and coaching depended on which manager you had. When I asked what made the best different, the answer was always “experience”. Experience can’t be handed to a new hire on day one.
So I started writing it down by hand: what the best did, deal by deal. I turned it into one standard for all onboarding across a business unit. It worked, but it took weeks, and by the next quarter the market had moved.
Today AI changes buyers faster than any playbook can keep up, and the gap between the best and the rest keeps growing. Karzone does what I used to do by hand. It reads your deals and your buyers’ market, finds your Success DNA, and keeps it current, so sales becomes less guesswork and more science.
My daughter once drew a lion, and the paper tore right through it. She didn’t throw it away. She drew a heart over the tear and kept going.
That is how I think about growing people. Nobody’s first calls are perfect. You don’t hide the gap. You see it clearly, you work on it, and you keep going. That is why every skill in Karzone starts at “Not yet”, not “failed”.
Karzone is built in Malmö, Sweden, for sales teams that want to grow on their own data.
Pick a time in our calendar. We’ll show your Success DNA in a demo built around your sale.
Join the test group and use Karzone with your own deals: practise your pitch, test it for hiring, and talk to an AI buyer built from your material.
